For the last 10+ years, the majority of my work has been within the Digital Marketing and SEO realms. I’ve also had a growing obsession with photography since 2008 and in recent years, started working as a Director of Photography and Camera Operator.

Here’s a link to the PDF copy of my resume 🤝

Freelance | 2017 - present

SEO & Digital Marketing Specialist

Contract & freelance digital marketing specialist with a knack for creating data-driven results. Specializing in SEO, content marketing, and creative copywriting. Contract clients include:
-RELX Technology - Digital Strategist / Global Marketing
-BizShake - Content Marketing
-Covestro - Content Marketing
-We Are Growth Hack - Content Marketing
-Sekkei Studio - Content Marketing

Other clients & projects can be found under the Digital Marketing tab.

MomentumTube - Shanghai | 2021 - 2022

DP / Camera Operator

Contract / freelance Directory of Photography and Camera Operator focusing on branded-content, music videos and event activations. Clients include: Nike, Jordan, Beats, TMALL, GO$H Music, TEAM WANG, Corona, 88 Rising and more. 

RELX Technology - 2019-2020

Global Marketing & Content Strategist - Contract

Part of a four-member team contracted to strategize and manage global social media, new product launches, brand strategy, and brand visual identity within a multi-billion dollar, Sequoia US-backed startup in a highly-regulated industry.

Created go-to-market social media and content strategy, product marketing, and personalized in-app content.

With our small team’s efforts, RELX Technology increased its net profits to 109M RMB from a deficit of -2.87M RMB the previous year.

WeAreGrowthHack.com - Hong Kong | 2018

Content Marketer - Contract

Growth Hack is a young, international Digital Marketing Agency based in Hong Kong and operating worldwide. We work in partnership with top Amazon sellers and worldwide recognized brands based in Greater China, Europe and USA: Aukey, Strooer Products, Lioncast, Naipo Care, Aicok, Auna. Our consulting services mainly focus on Amazon FBM/FBA business growth, E-Commerce, Social Media, SEO and Content Marketing. Our team is made of professional digital marketers from Europe, America and China with valuable experience with international companies such as Sunvalley, Aukey and Anker. 

Featured on: Global Sources, Global From Asia, Seller Sessions, Shenzhen international Financial News, Shenzhen Daily, and more international channels & partners

BizShake - New York City | 2018

Content Marketer & Blockchain Writer - Contract

BizShake is committed to building the first decentralized P2P renting and pawning ecosystem based on blockchain technology, aiming to benefit users from the peer-to-peer transaction by sharing their own properties.

Follow along over on my Medium blog. 

Enparticles - Shanghai, China | 2015-2017

E-Commerce Manager

Manage one direct-to-consumer and two B2B e-commerce businesses. Responsibilities span website creation & setup, inbound marketing efforts (SEO, content creation, social media marketing & more), shopping cart management (WooCommerce) and product logo/label design. 

  • Constantly work to grow branded and non-branded organic traffic through consistent site optimization, PR/link-building campaigns and content creation. Manage SEO strategy and campaigns to grow user base and improve brand awareness.

  • Developed plan for influencer and PR outreach for the B2C site. Discovered new categories and sales channels, then identified key influencers & bloggers for product placement, reviews and reputable backlinks. Within three months of outreach, net month-to-month revenue nearly doubled.

  • Manage Google AdWords campaign, making decisions based on monthly budget, performance and conversions.

  • Monitor website analytics and implement A/B testing to drive conversions and KPIs.

  • Create content and craft search friendly and informative articles. These efforts translated to a steady increase in organic traffic, both month-to-month and year-over-year.

  • Implemented keyword tacking software (Advanced Web Ranking) in order monitor ranking for organic keywords as well as identify new keyword opportunities.

  • Coordinate social media marketing campaigns, spurring growth and attracting new customers both through paid and non-paid methods. These efforts yielded an increase in social referral traffic by 150% year-over-year.

Dealer.com - Burlington, VT | 2011-2014

SEO Analyst

  • Build, manage and maintain SEO campaigns for over 180 clients through evaluating and improving the effectiveness of website content, metadata, link building and priority keywords in order to improve search visibility.

  • Promoted shortly after starting as one of three analysts assigned to manage SEO for a Fortune 500 company consisting of hundreds of individual dealership sites.

  • Update, write and post bi-monthly blog articles for over 35 clients focusing on readable, keyword-rich and quality content.

  • Build custom pages based upon performance and individual needs for all clients.

  • Stay current with best practices in SEO and changes in the industry by sharing relevant news with the department in a weekly newsletter and presenting in monthly department meetings.

*While in this position, I was selected by Dr. Elaine Young, a Digital Marketing and Social Media Marketing Professor at Champlain College,  to mentor a senior capstone marketing student interested in Digital Marketing & SEO. Throughout the semester, we had multiple meetings, discussing the student's skills, their areas of interest and my experience working at a startup tech company. I attended the Senior Marketing Capstone presentations alongside Dr. Elaine Young and Patricia Boera, the Career Services Professional. 

Curve Trends Marketing - Burlington, VT | 2010-2011

Interactive Marketer

  • Create, manage and implement SEO and social media strategies for multiple clients & businesses, both small and large.

  • Oversee social media marketing and search engine marketing for premier clients, including Facebook Ads and Google Adwords campaigns.

  • Design & implement display ads for the Google Display Network.

OKAY!!OKAY!! - Burlington, VT | 2009-2010

Marketing Project Manager / Photographer

  • Conceptualized & executed youth-driven marketing strategies with a focus on the 18-35 demographic through psychographic & behavioral research.

  • Diverse clients and projects including: Gravis Footwear, FRENDS, Burton Snowboards, Justin Fines, Steve Harrington, Tobin Yelland, Anti-Hero Skateboards, Death & Rough Francis, FutureClaw Magazine, Amp Energy and more.

  • Co-conspired & managed the initial launch of OKAY-OKAY.com, providing key design insights and Wordpress experience.

For a more detailed look at my professional history, have a look at my LinkedIn profile.