BizShake - 2018-Present
Content Marketer & Blockchain Writer
BizShake is committed to building the first decentralized P2P renting and pawning ecosystem based on blockchain technology, aiming to benefit users from the peer-to-peer transaction by sharing their own properties.
Follow along over at the BizShake Medium blog.
Freelance Photographer & Videographer - Worldwide | 2009-Present
Clients include Nike, Wieden+Kennedy, New Balance Numeric, SkateHere.com, Fly Streetwear, Herschel Supply Co., Parkland MFG, Love Bang, Levi's Skateboarding, iconx, Solidarity of Unbridled Labor (formerly JDK Design), Gravis Footwear, FRENDS, Burton Snowboards, Anti-Hero Skateboards, Death & Rough Francis, FutureClaw Magazine, Amp Energy and more.
WeAreGrowthHack.com - Hong Kong | 2018-Present
Growth Hack is a young, international Digital Marketing Agency based in Hong Kong and operating worldwide. We work in partnership with top Amazon sellers and worldwide recognized brands based in Greater China, Europe and USA: Aukey, Strooer Products, Lioncast, Naipo Care, Aicok, Auna. Our consulting services mainly focus on Amazon FBM/FBA business growth, E-Commerce, Social Media, SEO and Content Marketing. Our team is made of professional digital marketers from Europe, America and China with valuable experience with international companies such as Sunvalley, Aukey and Anker.
Featured on: Global Sources, Global From Asia, Seller Sessions, Shenzhen international Financial News, Shenzhen Daily, and more international channels & partners
Self-Employed Digital Marketing Specialist - Shanghai, China | 2014-Present
Clients and services listed under the Digital Marketing tab.
China Higher Group - Shanghai, China | 2017
E-Commerce & Inbound Marketing Consultant
China Higher Group is the largest supplier of automotive accessories to Walmart, AutoZone and other retail chains in the United States.
Enparticles - Shanghai, China | 2015-2017
Manage one direct-to-consumer and two B2B e-commerce businesses. Responsibilities span website creation & setup, inbound marketing efforts (SEO, content creation, social media marketing & more), shopping cart management (WooCommerce) and product logo/label design.
Constantly work to grow branded and non-branded organic traffic through consistent site optimization, PR/link-building campaigns and content creation. Manage SEO strategy and campaigns to grow user base and improve brand awareness.
Developed plan for influencer and PR outreach for the B2C site. Discovered new categories and sales channels, then identified key influencers, KOL’s & bloggers for product placement, reviews and reputable backlinks. Within three months of outreach, net month-to-month revenue increased by over 105%.
Manage Google AdWords campaign, making decisions based on monthly budget, performance and conversions.
Monitor website analytics and implement A/B testing to drive conversions and KPIs.
Create content and craft search friendly and informative articles. These efforts translated to a steady increase in organic traffic, both month-to-month and year-over-year.
Implemented keyword tacking software (Advanced Web Ranking) in order monitor ranking for organic keywords as well as identify new keyword opportunities.
Coordinate social media marketing campaigns, spurring growth and attracting new customers both through paid and non-paid methods. These efforts yielded an increase in social referral traffic by 150%.
iconx Skateboarding - Shanghai, China | 2014-2015
Digital Marketing Manager
Work closely with General Manger to rebrand identity, better targeting our demographic while remaining relevant within the industry. Branding enhancements include building a new website & url, pushing community engagement & growth within social channels (Facebook, Instagram, Weibo, Wechat), content creation (photography, videography, copywriting) and retail space redesign including commissioning a floor-to-ceiling mural.
Additional branding enhancements include co-conspiring on a small magazine, which focuses on the growth skateboarding in China. I contribute original photos, photograph skateboarders in Shanghai as well as write essays & personal stories.
Utilize my lifelong knowledge of skateboarding to bring in more desirable brands, thus increasing both in-store and online (Taobao) sales.
Build and nurture a working relationship with a skateboard distributor & manufacturer in southern China to source iconx-branded shop boards as well as expand our in-shop product offering to better align with the Chinese market.
Increase skateboard camp / private lesson signups through designing, building, optimizing and launching a brand new multilingual website (English & Mandarin Chinese) with the goal of increasing signup conversions by employing best-practice search engine optimization (SEO) techniques alongside A/B testing. Site was launched with a new url, iconx.com, and quickly achieved a Pagerank of 3 in just 4 months under my management. Web traffic also grew steadily since launching with the majority of our in-store sales generated from online search.
Created, researched and proposed a Google Adwords paid search campaign as well as paid social advertising within Facebook. While Google & Facebook remain blocked by the firewall in China, our clients are predominantly international, thus, use social media & Google with the help of a VPN.
Dealer.com - Burlington, VT | 2011-2014
Build, manage and maintain SEO campaigns for over 180 clients through evaluating and improving the effectiveness of website content, metadata, link building and priority keywords in order to improve search visibility.
Promoted shortly after starting as one of three analysts assigned to manage SEO for a Fortune 500 company consisting of hundreds of individual dealership sites.
Update, write and post bi-monthly blog articles for over 35 clients focusing on readable, keyword-rich and quality content.
Build custom pages based upon performance and individual needs for all clients.
Stay current with best practices in SEO and changes in the industry by sharing relevant news with the department in a weekly newsletter and presenting in monthly department meetings.
*While in this position, I was selected by Dr. Elaine Young, a Digital Marketing and Social Media Marketing Professor at Champlain College, to mentor a senior capstone marketing student interested in Digital Marketing & SEO. Throughout the semester, we had multiple meetings, discussing the student's skills, their areas of interest and my experience working at a startup tech company. I attended the Senior Marketing Capstone presentations alongside Dr. Elaine Young and Patricia Boera, the Career Services Professional.
Curve Trends Marketing - Burlington, VT | 2010-2011
Create, manage and implement SEO and social media strategies for multiple clients & businesses, both small and large.
Oversee social media marketing and search engine marketing for premier clients, including Facebook Ads and Google Adwords campaigns.
Design & implement display ads for the Google Display Network.
OKAY!!OKAY!! - Burlington, VT | 2009-2010
Marketing Project Manager / Photographer
Conceptualized & executed youth-driven marketing strategies with a focus on the 18-35 demographic through psychographic & behavioral research.
Diverse clients and projects including: Gravis Footwear, FRENDS, Burton Snowboards, Justin Fines, Steve Harrington, Tobin Yelland, Anti-Hero Skateboards, Death & Rough Francis, FutureClaw Magazine, Amp Energy and more.
Co-conspired & managed the launch of OKAY-OKAY.com, providing key design insights and Wordpress experience.
For a more detailed look at my professional history, have a look at my LinkedIn profile.