Big-wave Internet Surfer & Photographer
Hello. My name is Brian Kleiber.
I'm a T-Shaped Web Marketer, specializing in SEO. I focus on creating data-driven results, from increasing a site's visibility to conspiring on grassroots marketing campaigns, my experience is broad and I’m always learning something new. I'm also an avid and consistently-commissioned photographer and videographer.
I graduated from Champlain College in 2011 with a degree in Marketing and Advertising. While in school I developed a keen interest in digital marketing, consumed by the ever-evolving medium and my inclination towards continuous learning. Before graduating, I created my own website, culturecycles.com, as a catalyst to broaden my digital skillset and stay current with a lifelong passion of mine, cycling. With the launching and management of my own website over the last 8 years, I was able to learn and leverage a number of digital skills, including search engine optimization, basic CSS/HTML, Wordpress, Google Analytics, copywriting and community management.
After graduating, my self-sparked plunge into the digital space led me to a job at Dealer.com as an SEO Analyst, personally managing websites and search campaigns for over 180 automotive dealerships across the United States. After demonstrating my capacity for converting web trafﬁc to leads through analyzing data, identifying trends, creating quarterly reports, building custom pages based on A/B testing and getting on the phone with clients, I was appointed as one of three analysts to manage SEO strategies for a Fortune 500 auto group of dealerships.
During this time my former professor, Elaine Young, asked me to be a student mentor at Champlain College. I mentored students of whom displayed a deep interest in SEO & digital marketing and were seeking a recent graduate as a guide & advisor.
Currently, I’m managing e-commerce businesses in Shanghai, selling both business-to-business and direct-to-consumer products. Over the past 2 years as an E-Commerce Manager, my responsibilities spanned SEO, SEM, SMM, copywriting, PR outreach, content creation and more. As a result of my efforts, month-to-month organic trafﬁc (branded and non-branded) steadily increased as did referral trafﬁc. Month-over-month net revenue was also increased by over 95% (B2C site) after 2 months under my management.
More recently, I've been more focused on shooting photos and videos. As a freelance photographer and videographer, I've worked with a number of clients, capturing moments in both digital and film formats. For a list of the clients I've worked with over the years, please visit my résumé page.
As a dedicated lifelong learner, I'm always looking for new opportunities. If you'd like to discuss a project, ask me a question or just hit me up to chat, feel free to send me an email or reach out on Twitter. Also, feel free to check out my /now page to see what I'm currently working on!
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Content Creation & Marketing
Photography (digital & 35mm)
Technical Skills & Hobbies:
Adobe Premiere, Photoshop, Illustrator and Lightroom
HTML & CSS
Google Analytics, Trends, Webmaster Tools, Display Network and Adwords
For more information on my specific skills and competencies, visit my LinkedIn or check out my Résumé. Feel free to connect with me on Twitter, Ello and Instagram. If you like bicycles, check out my website, Culture Cycles.